Anti Studio for Jimmy Fairly, Megalab Capsule


Jimmy Fairly designed their “Megalab” capsule collection in collaboration with AI. For the launch campaign of the capsule, the french eyewear brand tasked us with creating both CGI and AI visuals highlighting this particular process.

On one hand, we began playing with the notions of machine learning and AI, and we created a visual narrative focused on this one of a kind collaboration in CGI ; using the advanced computer aided techniques of 3D printing and topology optimization.

On the other hand, we created fully artificial images of runway, as if the brand had organized a show. The models, products, decor are completely generated by AI using both Midjourney and Stable Diffusion.

  • Anti Studio for Jimmy Fairly, Megalab Capsule
  • Anti Studio for Jimmy Fairly, Megalab Capsule


CARTEL and Co. is a creative management and production company founded in 2012, located in NYC and Paris. Working across traditional media and emerging technologies.


Email Address
Telephone Number
+1 646 536 7800


Partner / Agent
Ian Gipe
Partner / Agent
Yoni Ben-Yosef
Jr Agent / Production Coordinator
Juliette d’Udekem d’Acoz
Ellise Wulff
Archivist / Art Director
Laila Varaschin
Jaime Gipe