Anti Studio for Jean Paul Gaultier, Gaultier 2

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Anti-Studio created a playful fully CGI film for Jean-Paul Gaultier’s revival of their iconic Gaultier 2 perfume bottle. The bottle was created and commercialized in 2005, before disappearing a few years later. Jean-Paul Gaultier decided to revive the iconic bottle design, with a modernized look, and with the original fragrance/jus.

Featuring elevated yet playful interactions, the new bottle is seen throughout many different scenes ; playing into the Jean-Paul Gaultier identity and art direction. The final shot displays the number “2”, a nod to the fact that this bottle’s iconic design is born again.

Taxonomies
Technology
  • Anti Studio for Jean Paul Gaultier, Gaultier 2
  • Anti Studio for Jean Paul Gaultier, Gaultier 2
  • Anti Studio for Jean Paul Gaultier, Gaultier 2
  • Anti Studio for Jean Paul Gaultier, Gaultier 2

Information

CARTEL and Co. is a creative management and production company founded in 2012, located in NYC and Paris. Working across traditional media and emerging technologies.

Contact

Email Address
hello@cartelandco.com
Telephone Number
+1 646 536 7800
Instagram
@cartelandco

Staff

Partner / Agent
Ian Gipe
Partner / Agent
Yoni Ben-Yosef
Jr Agent / Production Coordinator
Juliette d’Udekem d’Acoz
Producer
Ellise Wulff
Art Director & Image department
Sofia Iara
Accounting
Jaime Gipe