For Aigle’s showcase of their technical fabrics, Anti Studio was tasked with the creation of different versions of product visuals, heroing their Gore-Tex fabric technology : waterproof, water-repellent, and warm yet breathable.
They produced high-end CGI cloth simulations of the three different fabrics that needed to be showcased, in three different colors. The three fabric types are all about the Gore-Tex technology, which is perfect for the raincoats. The final visuals show the Aigle raincoats in different conditions, windy, rainy, sunlight, to highlight the functionality and versatility of the different fabrics. The project was challenging because of the complexity of the fabric simulation, but the end result was visually stunning and effectively showcased the Aigle raincoats’ innovative technology.
CARTEL and Co. is a creative management and production company founded in 2012, located in NYC and Paris. Working across traditional media and emerging technologies.
